Sustainability
Sustainability is a core value in everything we do.
A Commitment to Progress
We continually strive to improve the sustainability of our business in all aspects, from manufacturing and packaging to shipping. Here are some of the latest initiatives we've implemented to reduce our environmental footprint and support our local community.
2019
Reusable Scoops
We’re introducing stainless steel reusable scoops for our protein powders, bone broth, and teas. Designed for durability and precision, each scoop delivers a consistent serving every time — no guesswork required.
Made from high-quality stainless steel, they’re built to last, easy to clean, and a simple swap that helps reduce single-use plastic. A small change, but a solid step towards more sustainable practices.
2020
Switched from plastic to tin & cardboard
We started out using plastic tubs, but it quickly became clear we could do better.
In 2020, we made the switch to reusable cardboard-and-tin canisters, FSC-certified and built to last. Designed for refilling and easy storage, they’re made to keep your favourite Mitchells Bone Broth and Collagen fresh — while cutting down on unnecessary waste.
A smarter choice for your pantry, and a better one for the planet.
2021
Recyclable and compostable courier bags & boxes
Our smaller orders were once shipped in plastic courier bags, not exactly aligned with where we wanted to be.
In 2021, we switched to paper and compostable courier bags, designed to be recycled or popped straight into a home compost. For larger orders, we use sturdy boxes sealed with plastic-free kraft tape and cushioned with paper-based protective packing.
2022
Soft Plastic Recycling Scheme
Our Protein Powder, Sample Sachets, Bone Broth Powder pouches and tea pouches are soft plastic recyclable. In 2021, we joined the Soft Plastic Recycling Scheme, which repurposes clean soft plastic pouches into products like fence posts, ducting, and floor tiles. While we'd prefer our pouches to be home compostable, current technology doesn't yet allow for the required quality and longevity.
2023
Refill pouches
In our ongoing efforts to minimise packaging and reduce waste, we’re excited to introduce refill pouches for our organ supplement range. These eco-friendly pouches are designed to be both convenient and sustainable.
Refilling your existing jar or tub is simple. Ensure your container is clean and dry, then cut open the refill pouch. Pour the contents into your container and seal it tightly. Dispose of the empty pouch responsibly, following local recycling guidelines.
2025
GoGenerosity
In 2025, we joined the GoGenerosity scheme, embedding giving directly into how we do business.
Through GoGenerosity, a portion of every purchase helps support meaningful community initiatives, turning everyday orders into something that gives a bit further.
It’s a simple way to make a real impact, and one more step towards building a business that does good, not just well.
2026
The Future
As we embrace advancing technology, our commitment deepens to uncovering more sustainable options. We're dedicated to understanding and mitigating our environmental impact, driven by our desire to tread lightly on the Earth and leave a positive legacy for future generations.
How to recycle your soft plastics:
- Wash out the pouch.
- Let it dry.
- Drop it off at a collection bin on your next shopping trip.
In 2022, the Soft Plastic Recycling Scheme collected 563 tonnes of post-consumer soft plastics, a 50% increase from previous years, with over 250 participating stores. This effort helps divert plastic from landfills and back into useful products.