words from founder rob mitchell
After a high impact professional snowboarding career, my body needed help to recover And i was inspired to discover natural, effective ways to promote proper recovery and repair.
I’d injured just about every part of my body at some stage of my career. No matter what the injury was, I would always end up at the doctors, where they’d prescribe me a bunch of drugs. Anti-inflammatories, painkillers, etc. Sure, in most cases, these are needed for the initial pain, but what you fuel your body and mind with in the rehabilitation phase of an injury is quite often a major factor in how you bounce back, and I wanted to investigate this.
Dissatisfied by what I could find on the market, I swung back to bone broth which I had used to rehabilitate injuries in the past with great results. The problem with bone broth is that it’s time-consuming. Making it from scratch takes at least two days, and then it has to be consumed quite quickly. I started thinking there must be an easier way to get the goodness of bone broth into a more convenient form, so I set out to find a better option.
After some extensive research and development we perfected our bone broth protein powder, repackaging this old school supplement to appeal to the modern world. I knew I wasn’t alone in needing nutritional rehabilitation support that worked, tasted delicious and was also convenient. And so Mitchells Nutrition was born.
The history of our Bone Broth recipe
PASSED DOWN THROUGH GENERATIONS
One hundred and forty years ago, Scottish born James Mitchell, set off for New Zealand in search of gold. With them, they brought a beloved family recipe for good old-fashioned bone broth. Liquid gold, if you like, the perfect fuel for digging, and the ultimate example of waste not want not.
Fast forward to the 21st century, and their injured pro-snowboarding great, great-grandson finds the recipe and in a quest to heal his broken body, turns it into bone broth powder.
Many years and several impatient iterations later, Rob Mitchell is now chasing a ‘rush’ of his very own making. It seems what used to fuel gold diggers is now a staple for wellness friends everywhere, not just Rob.
OUR MISSION IS TO Elevate the standard of mental and physical wellbeing of kiwi’s so they can keep doing the things they love, for as long as possible.
TIME-TESTED TRADITIONAL METHODS
We are driven to create naturally nutrient dense products, using time-tested traditional methods to bring REAL nutrition to the modern world.
PREMIUM CLEAN INGREDIENTS
Our products are formulated using the most pure, premium ingredients we can find, sourced locally where possible. Our ingredients list is small, simple and clean, nutrition with no nasties. We are proud to make our bone broth products here in NZ.
Free from dairy, gluten, yeast, GMO, and corn. Whilst being FODMAP, paleo, and keto friendly.
MADE FOR ATHLETES, ADVENTURERS,
THE WHOLE FAMILY & EVERY IN BETWEEN.
THE WHOLE FAMILY & EVERY IN BETWEEN.
WHY MITCHELLS NUTRITION
There is an ever-growing amount of nutrition and health related information, products, and trends out there, that for many creates confusion and overwhelm.
Here at Mitchells Nutrition we are committed to transparency, continually exploring emerging evidence and ensuring our products are as clean, pure, and premium as possible. What you see is truly what you get.
Here’s a few ways how:
Mitchells Bone Broth Powder is made using New Zealand grass-fed beef bones that are slow-cooked with NZ-grown onions, carrots, celery, parsley, apple cider vinegar, black peppercorns, bay leaf, and rosemary. Finally, Mitchells gently dries the broth to remove water and preserve the nutritional profile. That’s it!
Mitchells Bone Broth Protein Powder contain all the goodness of the Bone Broth Powder (without the herbs and veggies) combined with natural flavour and monk fruit. It’s the bone broth extraction that makes up the natural amino acid profile. Just as nature designed: no added aminos to adjust ratios, and no added nasties!
We test and perfect our products until we are 110% happy with them. Mitchells Bone Broth Powders are independently tested by Eurofins, ensuring we are confident in providing a product clean, pure, and true to its natural nutritional value.
We are constantly assessing how we can make our business sustainable across manufacturing, packaging and shipping. Overtime, we have taken steps to tread more lightly on our planet and contribute to our local community.
Here’s a few:
- Removed plastic scoops from our tubs and introduced reusable Stainless Steel Scoops for our Protein Powder's.
- Moved from plastic tubs to reusable tin and card cans.
- Opted for recyclable and compostable courier bags.
- Became a member of the Soft Plastics Recycling Scheme.
Mitchells proudly supports OneWave. OneWave is a non-profit surf community raising awareness of mental health through a simple recipe… saltwater therapy, surfing and fluro. They believe that everyone should have the chance to ride waves and openly talk about mental health without being judged. Find out more here.
Mitchells also proudly connects with, supports, and fuels a handful of NZ athletes and ambassadors in their training, recovery, and daily performance.
We also love getting on board with and providing product for kiwi-led health education campaigns such as the Gut Campaign and aligned practitioner/studio events such as those recently held at @pwrfit_studios and @shereehannahwellness.