The Mitchells Mission
Made for all ages and stages, Mitchells makes traditional nutrition easy for modern life.
OUR WHAT
At Mitchells, we believe in the power of traditional eating. Our ancestors knew how to get the most from the whole animal, using everything from organ meats to bones to nourish and strengthen their bodies. Today, research backs what they knew all along, that nose-to-tail eating is one of the most effective ways to support total body health naturally. We've harnessed that knowledge and created products that make ancestral eating accessible for modern life.
OUR HOW
Formulated using time-tested methods, we've created a range of 100% natural health supplements to support everything from gut health to iron levels and performance recovery. Independently tested by Eurofins and backed by athletes, doctors, and naturopaths, our range is pure, simple and proven.
OUR WHO
Recommended for all ages and stages, we've made sure all our products are free from dairy, gluten, yeast, GMOs, sugar and additives. Our products are family-friendly, rich in nutrients and offer total body health benefits. Our motto is, and will always be,traditional nutrition for modern life.
Our Story
OUR FOUNDER
Hey, Rob Mitchell here.
It means a lot to share something that started in my kitchen and now helps people around the world keep doing what they love, for longer.
After years as a professional snowboarder, my body was pretty wrecked. I was constantly dealing with injuries and relying on painkillers and anti-inflammatories just to make it through the day. They helped manage the pain, but I started to realise that what you put into your body during recovery makes a huge difference to how well you bounce back. I wanted to dig into that more.
Bone broth had always been a bit of a secret weapon for me, but making it from scratch was a hassle. I wanted something easy, without losing any of the goodness. After a couple of years of trial, error, and late nights in the kitchen, I finally landed on a bone broth powder formula I was proud of.
I knew I wasn’t the only one looking for traditional nutritional support that was practical, powerful and delicious, so my home-made bone broth recipe was shared with friends, family and now, the world.
However Mitchells fits into your life, I’m stoked it’s part of your journey.
Cheers,
OUR HISTORY
Passed down through generations
One hundred and forty years ago, Scottish-born Tom Mitchell set out for New Zealand in search of gold. He brought not only grit and hope, but a family recipe for good old-fashioned bone broth. It was liquid gold in its own right. Nourishing, simple, made from scraps.
Generations later, his great-great-grandson, Rob Mitchell, was on a different kind of journey. A professional snowboarder with a body that had taken one hit too many. In the quiet moments between physio and painkillers, he found himself drawn to that same humble recipe.
Bone broth had always been part of the family. Now it became part of his healing.
Today, Mitchells Nutrition continues the story. Rooted in tradition. Backed by science. Made to support the body through all of life’s chapters.
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