OUR STORY

TRADITIONAL NUTRITION FOR MODERN LIFE

words from founder rob mitchell

After a high impact professional snowboarding career, my body needed help to recover And i was inspired to discover natural, effective ways to promote proper recovery and repair.

The history of our Bone Broth recipe

PASSED DOWN THROUGH GENERATIONS

OUR MISSION IS TO Elevate the standard of mental and physical wellbeing of kiwi’s so they can keep doing the things they love, for as long as possible.

TIME-TESTED TRADITIONAL METHODS

We are driven to create naturally nutrient dense products, using time-tested traditional methods to bring REAL nutrition to the modern world.

PREMIUM CLEAN INGREDIENTS

Our products are formulated using the most pure, premium ingredients we can find, sourced locally where possible. Our ingredients list is small, simple and clean, nutrition with no nasties. We are proud to make our bone broth products here in NZ.

Allergy-friendly

Free from dairy, gluten, yeast, GMO, and corn. Whilst being FODMAP, paleo, and keto friendly.

MADE FOR ATHLETES, ADVENTURERS,
THE WHOLE FAMILY & EVERY IN BETWEEN.

WHY MITCHELLS NUTRITION

There is an ever-growing amount of nutrition and health related information, products, and trends out there, that for many creates confusion and overwhelm.

Here at Mitchells Nutrition we are committed to transparency, continually exploring emerging evidence and ensuring our products are as clean, pure, and premium as possible. What you see is truly what you get.

Here’s a few ways how:

Mitchells Bone Broth Powder is made using New Zealand grass-fed beef bones that are slow-cooked with NZ-grown onions, carrots, celery, parsley, apple cider vinegar, black peppercorns, bay leaf, and rosemary. Finally, Mitchells gently dries the broth to remove water and preserve the nutritional profile. That’s it!

Mitchells Bone Broth Protein Powder contain all the goodness of the Bone Broth Powder (without the herbs and veggies) combined with natural flavour and monk fruit. It’s the bone broth extraction that makes up the natural amino acid profile. Just as nature designed: no added aminos to adjust ratios, and no added nasties!


We test and perfect our products until we are 110% happy with them. Mitchells Bone Broth Powders are independently tested by Eurofins, ensuring we are confident in providing a product clean, pure, and true to its natural nutritional value.


We are constantly assessing how we can make our business sustainable across manufacturing, packaging and shipping. Overtime, we have taken steps to tread more lightly on our planet and contribute to our local community.
Here’s a few:

  • Removed plastic scoops from our tubs and introduced reusable Stainless Steel Scoops for our Protein Powder's.
  • Moved from plastic tubs to reusable tin and card cans.
  • Opted for recyclable and compostable courier bags.
  • Became a member of the Soft Plastics Recycling Scheme.
Read more about our sustainability journey here.

Community

Mitchells proudly supports OneWave. OneWave is a non-profit surf community raising awareness of mental health through a simple recipe… saltwater therapy, surfing and fluro. They believe that everyone should have the chance to ride waves and openly talk about mental health without being judged. Find out more here.

Ambassadors

Mitchells also proudly connects with, supports, and fuels a handful of NZ athletes and ambassadors in their training, recovery, and daily performance.
We also love getting on board with and providing product for kiwi-led health education campaigns such as the Gut Campaign and aligned practitioner/studio events such as those recently held at @pwrfit_studios and @shereehannahwellness.