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Why Do I Need Protein In My Diet?

Why Do I Need Protein In My Diet?

Protein is an important part of a healthy diet. Proteins are made up of chemical 'building blocks' called amino acids. Your body uses amino acids to build and repair muscles and bones and to make hormones and enzymes. These enzymes can also be used as an energy source.

We have broken it down into 3 personas below as to why each group needs protein in their diet.

The Everyday Human

Your body needs protein to stay healthy and work the way it should. More than 10,000 types are found in everything from your organs to your muscles and tissues to your bones, skin, and hair. Protein is also a critical part of the processes that fuel your energy and carry oxygen throughout your body in your blood. Each one of us should have a sufficient intake for optimal functioning. 

The Pro Athlete

Athletes need more protein as they are consistently building and/or repairing muscle as well as connective tissue. Their requirements can be two to three times the amount of protein as normal people, allowing variation for the sort of sport they play. For example a Rugby player may need more protein as they would be looking to retain a level of bulk to sustain hard knocks. A surfer may need less as they would be looking to remain leaner and more agile. 

The Active Adventurer

Much like the Pro Athlete the Active adventurer is putting a large amount of strain on their bodies. If you’re a surfer, runner, hiker or gym goer you rely upon the strength in your skeletal muscles and the connective tissues surrounding them to keep you moving. Sufficient protein intake gives you strong muscles, tendons and ligaments. This helps prevent injury and keep you doing what you love!

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Available in ChocolateVanillaSalted CaramelReal Strawberry and Unflavoured

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